Why does BMW want drivers to be (even more) distracted?
BMW is integrating Skype for Business into new cars. The features will be integrated into the new BMW series in parts of Europe. Other markets—including the U.S.— should see it soon. “Microsoft Exchange will also integrate calendars, to-do lists and contacts using the car’s voice and navigation systems,” according to the company’s press release. Here’s why this strikes me as incredibly, obviously dangerous. 1. A car is not an office. Cars are “rapidly turning into “mobile office[s] on wheels” said BMW spokesperson Nadja Horn. No, they are not. Your primary task in your office is work. Your primary task in your car is driving. Anything that distracts you from that task is dangerous. This has nothing to do with work ethic, your commitment to your employer, or your ability to